Part product, part market research, part sandbox for exploring what's possible. Most people struggle with the blank chat box: they open ChatGPT, type a vague sentence, and get a generic answer back. So I built a collection of paste-and-go tools, free prompts and guides for busy normies who'd benefit from AI but won't sit down to engineer a prompt. If you're already comfortable prompting, just use Claude directly. For me it's a fun way to discover which problems are worth going deeper on.

A white-label Instagram growth service that I grew to $13k MRR, then watched go to zero. I was the supplier in a business where I should have been the retailer: music management agencies resold my service at a much higher margin. When Instagram cracked down on automation, costs spiked and results dropped, but the agencies expected the same performance at the same price. When they pivoted, they took their customers with them. The real lesson wasn't pricing, it was who owns the customer relationship. They did. I didn't.

A decade of SEO, content and audience building that turned a personal travel blog into a profitable publication with a real community behind it.

A one-question dashboard that answers "is it a bull market yet?" by pulling 10+ live market signals into a single, unambiguous verdict: momentum, trend, fear & greed, and more.

A decade of travel photography given away free on Unsplash, now among the top 10% of contributors by reach.

A give-back cycle built into the travel blog: 100% of e-guide sales were recycled into micro-loans for entrepreneurs in underserved communities, then re-lent as they were repaid.